Diffusion of Innovation I Design Strategy I Toolkit
Unveiling Microaggressions : A Strategic Approach
Conceptual Center
This project aims to raise awareness and start conversations about microaggressions in classrooms. Our goal is to show how these comments create uncomfortable, violent, and unsafe environments in workplaces, schools, and public spaces for people of all ages.
We analyzed the components of microaggressions and chose "Look Both Ways" as our conceptual center. Our goal is to provide a prompt to educate students and improve working environments.
Stakeholder Map
Diffusion Network
Diffusion Network and Important Actors
Strategic Approach
Moving on to the next step, we plan to establish both long-term and short-term communication channels to fully implement the new innovation within an existing environment. We will enlist the help of change agents and adapters to ensure the success of this initiative. In this project phase, we have created a roadmap that outlines the initiatives to be introduced in the university/college environment.
Communication as a process.
Communication as an interaction.
Communication as social context.
Given the complexity of the topic, we decided to propose two different initiatives in separate educational environments. One initiative will aim to increase awareness about the topic, while the other will engage students in an activity that will help them understand the concept of microaggression.
The Team
Vedika Deshmukh
Mudita Mane
Disha Shah
Herk Zhao